If you have been with us for years, you have watched own-root roses arrive on your doorstep and grow into something unforgettable. You have written to us about first blooms, anniversary plantings, memorial gardens, and slow Saturday mornings spent with your hands in the soil. You have trusted us with pieces of your story. Today, we want to share a new chapter in our story. Heirloom Roses is becoming simply Heirloom.
And before you wonder what that means, let us say this clearly: the quality is the same. The care is the same. The customer service is the same. And our own-root roses are still here.
We’ve always been Heirloom, but now we are more than just roses.
For over fifty years, roses have been our first love. They built this company. They built our team. They built a community of gardeners who care deeply about beauty, craftsmanship, and growing things well. Roses will always remain at the heart of what we do. But over time, something beautiful happened. You began asking for companion plants. For spring bulbs to tuck beneath your shrubs. For perennials that bloom alongside your roses. For texture and color that carry the garden from early spring through late fall.
You weren’t just growing roses. You were building and growing personal gardens. And we realized that to fully serve you, we needed to grow too. Heirloom now includes carefully curated bulbs, perennials, and other exceptional plants chosen with the same high standards we use for our roses. We have also poured our hearts into high-quality soil amendments and fertilizers that support strong roots and healthy growth.
If it carries the Heirloom name, it has earned its place. Every plant must thrive in real gardens. It must offer lasting beauty. It must belong in a thoughtfully designed landscape. If it does not meet that standard, it does not make the cut.
Our promise remains unchanged. Exceptional plants. Expert guidance. A team that answers the phone when you call. While our name has simplified, our commitment has only deepened. To quality. To care. And to living in the analog. In a world that moves faster every year, we love that gardens invite us to slow down.
To notice small changes. To celebrate first buds. To wait. To tend.
We believe in the beauty of real moments. Stepping outside without your phone. Dirt under your nails. Handwritten plant tags. Conversations across the fence about what’s blooming.
Heirloom has always been about more than plants. It has been about cultivating patience, connection, and care. Expanding beyond roses allows us to help you create gardens that feel complete in every season and personal in every detail. We are stepping into the future with the same hands-on care and the same family values that built this company. And our goal remains simple and steady: to make the world more beautiful, one garden at a time.
Thank you for trusting us with your garden. Thank you for growing with us.
With gratitude,
Ben & Kara Hanna
