This product is amazing, works wonders. I was hesitant, and even called and spoke with them about this product and how stinky it was (especially after reading other comments), as I had concerns about it attracting things like raccoons and stray cats. Straight from the bottle, undiluted? Yes, it is pretty stinky (don't spill it, especially on yourself). But once diluted according to instructions, it isn't bad, and after being applied it is hardly noticeable at all (and I have a very sensitive nose and palate - I am a retired sommelier). But the second day I don't even smell it when I am down close around the rose. As for results, the difference between this year (when I am using Heirloom Roses fertilizers, soil additives, compost and manure), and last year when I did not, is hugely noticeable. In only 3 weeks my roses look amazing, incredible growth and leaf development, the plants look VERY strong and healthy. HIGHLY HGIHLY recommend this product, along with the other care products these guys carry.
*Disclaimer: I am in NO WAY affiliated with this company, nor married to or dating or involved with anyone in any way, this is just an honest to God straight up evaluation and review. Cheers.

I have grown roses for 45 years. I have 60 roses, many of them from Heirloom Roses. This product is amazing. I have never had continuous bloom throughout the summer and my roses now average 4+ feet tall. I will use this product on ALL my flowers going forward. Truly astonishing results.

I have about 60 roses. I will NEVER use anything other than this fertilizer again. This is my first year - my roses are blooming continuously and many are 5 feet tall. I never had a bloom season like this and I also love that I can save the petals for adding to Earl Grey tea as it is organic. I have a few roses that have struggled for many years and they are blooming like mad. Thank you Heirloom Roses. You are the best!

And so do my roses. It stinks but that doesn't matter. I use it for my roses in pots and those in ground. The gallon is enough, when diluted, to feed about 15 rose bushes