Keep Fertilizing: Roses are heavy feeders, so keep them on a steady schedule through the growing season, feeding every 4 to 6 weeks (or as the label directs) for strong growth and abundant blooms. In the first season, a gentle liquid like Founders Fish Fertilizer gives young plants a strong start. Once established, you can stick with that or try a granular feed like Heirloom Boost & Bloom for continued nourishment. 

Protect Against Disease: The Southeast's consistent humidity, high heat, and summer thunderstorms make roses more susceptible to fungal issues like black spot. Keep in mind that you cannot cure leaves that are already infected, but you can stop the fungus from spreading to new growth. Stay ahead of problems by applying a quality fungicide to keep healthy foliage protected. Explore our recommended options for reliable protection. 

Keep an Eye on Pests: Check your roses regularly for common pests like spider mites. At the first sign of trouble, treat with a gentle insecticidal soap or an insecticide spray, repeating as directed to bring an infestation under control.  
 
For a more natural, long-term approach, consider introducing beneficial insects. Our Monthly Beneficial Insects Subscription delivers helpful garden allies that target aphids, thrips, and spider mites, supporting healthy plants 
 

Water: Roses like consistent moisture without soggy roots. Water deeply about 2 times per week, letting the soil dry slightly between waterings. Deep watering encourages deep, strong roots, and watering at the base keeps the foliage dry to help prevent disease. Want to see exactly how it's done? Watch our quick video on how to properly water roses. 
 

Deadheading: Keep the blooms coming by snipping off spent flowers throughout the season. Cut just above the first set of five healthy leaves at a slight angle, so water runs off. Removing faded blooms helps your rose put its energy into fresh growth and more beautiful flowers. Watch our quick how-to video and see just how easy deadheading can be. 

Plant Roses: Help your roses thrive from day one by choosing a sunny location with well-drained soil and watering them well after planting. For the best results, plant during the cooler parts of the day and finish with 2 to 3 inches of mulch to help hold moisture, keep roots cool, and reduce weeds.  
 
If you're facing day after day of 90 degrees and up, fall may be your best friend. It's an excellent planting window, giving roots time to settle in before winter. No need to wait to shop, though. Just choose a future delivery date at checkout, so your rose arrives right when you're ready. 

Read our step-by-step planting guide.

Keep Fertilizing: Roses are heavy feeders, so keep them on a steady schedule through the growing season, feeding every 4 to 6 weeks (or as the label directs) for strong growth and abundant blooms. In the first season, a gentle liquid like Founders Fish Fertilizer gives young plants a strong start. Once established, you can stick with that or try a granular feed like Heirloom Boost & Bloom for continued nourishment. 

Water: our roses thrive on consistent moisture without ever sitting in waterlogged soil. Aim to water deeply 2 to 3 times a week, allowing the soil to dry slightly in between. When temperatures spike, keep an eye on the soil since your roses may need a little extra. Deep watering encourages strong, resilient roots, while watering at the base keeps the leaves dry and disease at bay. Want to see exactly how it's done? Watch our quick quick video on how to properly water roses. 

Check Mulch Levels: Maintain a 2- to 3-inch layer of mulch around the base of the plant to keep soil temperatures down and reduce water evaporation. 

Deadheading: Keep the blooms coming by snipping off spent flowers throughout the season. Cut just above the first set of five healthy leaves at a slight angle, so water runs off. Removing faded blooms helps your rose put its energy into fresh growth and more beautiful flowers. Watch our quick how-to video and see just how easy deadheading can be. 
 

Protect Against Disease: In warm, dry climates, roses are less prone to disease, but it’s still wise to check plants regularly so you can catch any issues early. If needed, apply a quality fungicide to keep foliage healthy and looking its best. Explore our recommended options for reliable protection. 
 

Keep an Eye on Pests: Check your roses regularly for common pests like spider mites. At the first sign of trouble, treat with a gentle insecticidal soap or an insecticide spray, repeating as directed to bring an infestation under control.  
 
For a more natural, long-term approach, consider introducing beneficial insects. Our Monthly Beneficial Insects Subscription delivers helpful garden allies that target aphids, thrips, and spider mites, supporting healthy plants 
 

Plant Roses: With the right care, roses can be planted. For the best results, plant during the cooler parts of the day and finish with 2 to 3 inches of mulch to help hold moisture, keep roots cool, and reduce weeds. In those first few weeks, regular watering makes all the difference.

If you prefer to wait, fall is an excellent planting window. When you order from Heirloom™, you can select a future delivery date, so your rose will be ready to go exactly when you are.

Read our step-by-step planting guide to get started.

Keep Fertilizing: Roses are heavy feeders, so keep them on a steady schedule through the growing season, feeding every 4 to 6 weeks (or as the label directs) for strong growth and abundant blooms. In the first season, a gentle liquid like Founders Fish Fertilizer gives young plants a strong start. Once established, you can stick with that or try a granular feed like Heirloom Boost & Bloom for continued nourishment. 

Protect Against Disease: The weather can be hot and humid, creating a prime breeding ground for fungal diseases like black spot and powdery mildew on roses. Keep in mind that you cannot cure leaves that are already infected, but you can stop the fungus from spreading to new growth. Stay ahead of problems by applying a quality fungicide to keep healthy foliage protected. Explore our recommended options for reliable protection. 
 

Keep an Eye on Pests: Check your roses regularly for common pests like spider mites. At the first sign of trouble, treat with a gentle insecticidal soap or an insecticide spray, repeating as directed to bring an infestation under control.  
 
For a more natural, long-term approach, consider introducing beneficial insects. Our Monthly Beneficial Insects Subscription delivers helpful garden allies that target aphids, thrips, and spider mites, supporting healthy plants 
 

Water: Roses like consistent moisture without soggy roots. Water deeply about 2 times per week, letting the soil dry slightly between waterings. Deep watering encourages deep, strong roots, and watering at the base keeps the foliage dry to help prevent disease. Want to see exactly how it's done? Watch our quick video on how to properly water roses. 

Check Mulch Levels: Maintain a 2- to 3-inch layer of mulch around the base of the plant to keep soil temperatures down and reduce water evaporation. 

Deadheading: Keep the blooms coming by snipping off spent flowers throughout the season. Cut just above the first set of five healthy leaves at a slight angle, so water runs off. Removing faded blooms helps your rose put its energy into fresh growth and more beautiful flowers. Watch our quick how-to video and see just how easy deadheading can be. 

Plant Roses: Help your roses thrive from day one by choosing a sunny location with well-drained soil and watering them well after planting. For the best results, plant during the cooler parts of the day and finish with 2–3 inches of mulch to help hold moisture, keep roots cool, and reduce weeds. Ready to get planting? Read our step-by-step planting guide. 
 

Keep Fertilizing: Roses are heavy feeders, so keep them on a steady schedule through the growing season, feeding every 4 to 6 weeks (or as the label directs) for strong growth and abundant blooms. In the first season, a gentle liquid like Founders Fish Fertilizer gives young plants a strong start. Once established, you can stick with that or try a granular feed like Heirloom Boost & Bloom for continued nourishment. 

Protect Against Disease: The Pacific Northwest's warm summer days, cool nights, and lingering humidity create ideal conditions for fungal diseases like Black Spot, Powdery Mildew, and Rose Rust. Keep in mind that you cannot cure leaves that are already infected, but you can stop the fungus from spreading to new growth. Stay ahead of problems by applying a quality fungicide to keep healthy foliage protected. Explore our recommended options for reliable protection. 
 

Keep an Eye on Pests: Check your roses regularly for common pests like spider mites or aphids. At the first sign of trouble, treat with a gentle insecticidal soap or an insecticide spray, repeating as directed to bring an infestation under control.  
 
For a more natural, long-term approach, consider introducing beneficial insects. Our Monthly Beneficial Insects Subscription delivers helpful garden allies that target aphids, thrips, and spider mites, supporting healthy plants 
 

Water: Roses like consistent moisture without soggy roots. Water deeply about  2 times per week, letting the soil dry slightly between waterings. Deep watering encourages deep, strong roots, and watering at the base keeps the foliage dry to help prevent disease. Want to see exactly how it's done? Watch our quick video on how to properly water roses. 

Deadheading: Keep the blooms coming by snipping off spent flowers throughout the season. Cut just above the first set of five healthy leaves at a slight angle, so water runs off. Removing faded blooms helps your rose put its energy into fresh growth and more beautiful flowers. Watch our quick how-to video and see just how easy deadheading can be. 

Plant Roses: Help your roses thrive from day one by choosing a sunny location with well-drained soil and watering them well after planting. For the best results, plant during the cooler parts of the day and finish with 2–3 inches of mulch to help hold moisture, keep roots cool, and reduce weeds. Ready to get planting? Read our step-by-step planting guide. 

Timing is just as important as technique. To find your planting deadline click here. Based on your estimated first frost date, count back 6 weeks. 
 

Stop Fertilizing: About 6 weeks before your first frost date (find your here). This gives your roses time to harden off for winter rather than pushing new tender growth when cold weather is near. 

Protect Against Disease: The Northeast is notoriously hot and humid, creating a prime breeding ground for fungal diseases like black spot and powdery mildew on roses. Keep in mind that you cannot cure leaves that are already infected, but you can stop the fungus from spreading to new growth. Stay ahead of problems by applying a quality fungicide to keep healthy foliage protected.

Explore our recommended options for reliable protection. 

Keep an Eye on Pests: Check your roses regularly for common pests like spider mites or aphids. At the first sign of trouble, treat with a gentle insecticidal soap or an insecticide spray, repeating as directed to bring an infestation under control.  
  

Water: Roses like consistent moisture without soggy roots. Water deeply about 1 to 2 times per week, letting the soil dry slightly between waterings. Deep watering encourages deep, strong roots, and watering at the base keeps the foliage dry to help prevent disease. Want to see exactly how it's done? Watch our quick video on how to properly water roses. 
 

Stop Deadheading: During the growing season, removing spent blooms tells your roses to keep producing flowers. But as August turns to fall, you want to let her do the opposite. When you stop deadheading, she'll set hips instead. Those hips are her signal to wind down and prepare for winter dormancy.

Plant Roses: Help your roses thrive from day one by choosing a sunny location with well-drained soil and watering them well after planting. For the best results, plant during the cooler parts of the day and finish with 2–3 inches of mulch to help hold moisture, keep roots cool, and reduce weeds. Ready to get planting? Read our step-by-step planting guide.

Timing is just as important as technique. To find your planting deadline click here. Based on your estimated first frost date, count back 6 weeks.  
 

Stop Fertilizing: About 6 weeks before your first frost date (find your here). This gives your roses time to harden off for winter rather than pushing new tender growth when cold weather is near.

Protect Against Disease: The Midwest can be hot and humid, creating a prime breeding ground for fungal diseases like black spot and powdery mildew on roses. Keep in mind that you cannot cure leaves that are already infected, but you can stop the fungus from spreading to new growth. Stay ahead of problems by applying a quality fungicide to keep healthy foliage protected. Explore our recommended options for reliable protection. 
 

Keep an Eye on Pests: Check your roses regularly for common pests like spider mites or aphids. At the first sign of trouble, treat with a gentle insecticidal soap or an insecticide spray, repeating as directed to bring an infestation under control.  
 
Water: Roses like consistent moisture without soggy roots. Water deeply about 1 to 2 times per week, letting the soil dry slightly between waterings. Deep watering encourages deep, strong roots, and watering at the base keeps the foliage dry to help prevent disease. Want to see exactly how it's done? Watch our quick video on how to properly water roses. 

Stop Deadheading Now: During the growing season, removing spent blooms tells your roses to keep producing flowers. But as August turns to fall, you want to let her do the opposite. When you stop deadheading, she'll set hips instead. Those hips are her signal to wind down and prepare for winter dormancy.